Core · CTAs

Conversion,
not another tool.

One block. Website and email. Views and clicks — in the workspace, not in an extra suite.

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Agency site. No widget zoo.

The CTA lives on the page — inline, overlay or banner. One snippet. One library.

Ready for the next step?

Start with the plan that fits your team.

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Design. Embed. Measure.

The same library for website embeds and marketing emails — from Team up.

Visual editor

Drag-and-drop blocks: heading, text, button, image, divider and spacer — fullscreen like Forms.

Website embed

Inline without an iframe, or overlay: popup, slide-in and banner. One snippet with cta.js from cta.yowo7.com.

In campaigns

In the email editor as a tracked image and link — the same CTA, no JavaScript in the inbox.

View & click tracking

Views and clicks by surface, page, device, locale and UTM — optionally tied to an email campaign. Not track.js.

What is a CTA?

One block. One decision.

Reusable conversion blocks for website and email: headline, text, button — the click goes to the destination URL. Views and clicks land in the workspace. (Forms stay for input and records.)

FormFields → record

Name

Email

Company

CTAClick → destination

Ready for the next step?

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View · Click · UTM

Build once · use twice

Websitecta.js
Email/i · /c

Library with status

All CTAs live under /marketing/ctas — draft, published or archived. One block you reuse.

  • Library at /marketing/ctas
  • Draft, published and archived states
  • Reusable for website and email

Editor like Forms

Fullscreen with palette and drag-and-drop. The same editor logic as Forms — for conversion blocks instead of input fields.

  • Fullscreen editor with palette
  • Blocks: heading, text, button, image, divider, spacer
  • Drag-and-drop like the Forms editor

Preview across surfaces

In the editor dialog you check website, overlays, bars and email — like Style Sets. Drafts open at /p/{token}.

  • Preview for website, overlays, bars and email
  • Draft preview at /p/{token}
  • Publish when the block is ready

Primary Style set and overrides

New CTAs start with the workspace Primary Style set. In the editor you override tokens; the public surface merges them.

  • New CTAs use the Primary Style set
  • Overrides in the editor
  • Merge on the public surface
  • Style set admin with CTA preview tab

Website embed with cta.js

One snippet from cta.yowo7.com: inline without an iframe, or as an overlay — popup, slide-in and banner. Redirect only to the configured destination URL.

  • Loader cta.js from cta.yowo7.com
  • Inline without an iframe
  • Overlays: popup, slide-in, banner
  • Redirect only to configured http(s) URL

CTA block in emails

In the campaign editor you drop the same published CTA as a tracked image and link — no JavaScript in the inbox.

  • Block from the published library
  • Image via /i/{publicId}, click via /c/{publicId}
  • No JavaScript in the inbox

View and click tracking

Every view and click counts by surface, page, UTM, device, locale and optional email ID. That is CTA tracking — not track.js and not website analytics under /marketing/analytics.

  • Views and clicks in the workspace
  • Dimensions: surface, page, UTM, device, locale
  • Optional email ID for campaigns
  • Separate from track.js and website analytics

Sample library

Ten surfaces. One library.

Every block live on its surface — popup, banner, inline, slide-in or email. All fictional, all browsable.

For orientation only. No real brands.

Popup

Nordlicht Agency

A 20-minute briefing — or we adapt.

Free strategy call for teams of 5+.

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https://nordlichtagency.studio
WorkCasesPricingContact

Nordlicht Agency

A 20-minute briefing — or we adapt.

Free strategy call for teams of 5+.

Pick a time

Everything in detail

The YOWO7 CTA feature set at a glance.

Library & status

  • Library at /marketing/ctas
  • Draft, published, archived
  • Reusable blocks

Editor & blocks

  • Fullscreen like Forms
  • Palette and drag-and-drop
  • Heading, text, button, image, divider, spacer

Style sets & preview

  • Primary Style set for new CTAs
  • Overrides in the editor
  • Preview: website, overlays, bars, email
  • Draft at /p/{token}

Website embed

  • cta.js on cta.yowo7.com
  • Inline without iframe
  • Popup, slide-in, banner
  • Redirect only to destination URL

Email surface

  • CTA block in the campaign editor
  • /i/{publicId} image + view
  • /c/{publicId} click + redirect

Tracking dimensions

  • Views and clicks
  • Surface, page, UTM, device, locale
  • Optional email ID
  • Not track.js / website analytics

Website analytics and track.js belong to the marketing hub or CRM — not this CTA module.

And this is one module

CTAs are part of YOWO7

In the same workspace you get Forms, email marketing, CRM and more. One login — conversion blocks where you already work.

Core apps

More apps

See what else belongs — or start with your first CTA.

Frequently asked questions

Views and clicks — by surface, page, device, locale and UTM. Optionally tie the CTA to an email campaign. That is tracking on the CTA itself, not website analytics and not track.js.

With cta.js from cta.yowo7.com: inline without an iframe, or as an overlay (popup, slide-in, banner). In emails as an image and click link via /i/ and /c/.

Forms capture input and create records in the workspace. CTAs are conversion blocks for website and email: the click goes to the configured destination URL.

Yes. New CTAs start with the Primary Style set. In the editor you set overrides; the public surface merges them. Style set admin has a CTA preview tab (website, overlays, bars, email).

CTAs have draft, published and archived states. Draft preview runs at /p/{token} before you publish.

From Team — together with email marketing. Starter includes Forms, but not CTAs.

No. CTAs are not part of mobile app V1 — editor and surfaces run on the web.

No. CTAs run on the public surface cta.yowo7.com and the in-app editor — not via Public API or MCP.

Heading, text, button, image, divider and spacer — via drag-and-drop from the palette.

CTA tracking counts views and clicks on the conversion block. Website tracking with track.js and analytics under /marketing/analytics capture page views and link clicks on the CRM contact — that is a different feature.

Conversion without an extra tool

Build your first CTA and use it on your website and in campaigns.

Get started

CTAs belong to the workspace — from Team, together with email marketing.